Blog post

Dressed for Success: The Road to the Paris Olympics with adidas

June 14, 2024

The Paris Olympics officially kick off on July 26th 2024. Barely a month to go until one of the biggest sporting events on the planet takes over our summer. And who better to provide the kit to support some of our elite athletes than one of the biggest sporting brands on the planet – adidas. Back in April adidas celebrated the official launch of their Road to Paris Collection by showcasing their national kits for nine national teams and six Paralympic teams.

Kit designs follow one central design story, all adidas teams and athletes are united under a design DNA that celebrates the unique identities of each nation, while encapsulating the fire of passion that burns within every athlete. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of colour, conveying the roaring passion that is ready to emerge in the heat of competition.

In true adidas style they’re not keeping the good to themselves. Official Paris Olympics team kit is now available to buy online. I’ve picked a few pieces I’ve got my eye on..

Team GB Adizero Running Tank Top £55

I already have this running vest in another colour but I love the simplicity of the design of this Team GB version. Light weight, breathable and patriotic – you can even have the vest personalised with your name or race number.

Team GB Hoodie £65

This soft, light weight hoodie from the women’s tracksuit collection is perfect for keeping you warm after a run. I love the grey blue colour with the screen printed Team GB crest on the back.

Team GB Dance Hoodie £55

Another snuggly piece from the women’s tracksuit range, the Team GB dance hoody is made with a super soft cotton blend French terry and is so cosy! There’ll be no doubt as to who you’re supporting with Great Britain proudly emblazoned on the rear. Plus, this hoodie is made using renewable materials helping shift from a reliance on finite resources.

Of course, you don’t need to be an Olympian to look the part. Even if you’re sat on your sofa cheering from the sides it’s important to look the part. Check out adidas’s full range of Team GB kit here. You got this Team GB!

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